live

Alken Professional

Challenge

A 21-SKU salon-grade haircare range needed one site that works for two very different visitors: salon owners sourcing backbar stock, and retail customers trying to identify a product they used in a salon.

Solution

Built a restrained brochure site — one ground, one accent sampled from the packaging, hairlines instead of colour blocks — with no cart. Purchase intent routes to the matching Lazada listing or a WhatsApp enquiry.

Results

Shipped after four rejected visual passes taught the real lesson: repainting a layout isn't a new direction. The direction that stuck was picked from three concurrent drafts, side by side, in one afternoon.